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For Immediate Release
January 28, 2019
CONTACT: Tina Orozco
Communications Director
313-471-6649
[email protected]

LITTLE CAESARS® BRINGS BACK PRETZEL CRUST PIZZA BY POPULAR DEMAND

Petitions and Fan Clubs Prompt Return of Fan Favorite


DETROIT — Little Caesars, home of the $5 HOT-N-READY® pizza, is bringing back its much-loved Pretzel Crust Pizza to its U.S. restaurants once again following a four-year hiatus and unwavering requests by enthusiastic customers. First introduced as a limited-time promotion in 2014, the Pretzel Crust Pizza is a large buttery-flavored soft pretzel crust pizza with creamy cheddar cheese sauce, mozzarella and Muenster cheeses and pepperoni. Customers can get their soft pretzel fix from the pizza starting January 28 available nationwide for a limited time for only $6 plus applicable tax at participating locations.*

“When the pretzel pizza promotion ended in 2015, we were inundated on social media and with phone calls, emails, and even online petitions by pretzel-loving customers,” said Ed Gleich, Senior Vice President of Global Marketing for Little Caesars. “Four years later we’re still getting those requests and have a very passionate fan base. In fact, it’s still our most common product request.”


Starting January 28, HOT-N-READY Pretzel Crust Pizza is available from 4:00-8:00 p.m. Customers can also order ahead and pre-pay via the Little Caesars app, then conveniently collect the order using Pizza Portal pickup (the Little Caesars heated, self-service mobile order pickup station). 

Customers just place an order and pre-pay via the Little Caesars app. The app will notify customers when the order is ready. When customers arrive at the store, their order is ready for them to pick up so that they can go directly to Pizza Portal pickup and input a 3-digit pin or scan a QR code. Then, the door on the secured compartment opens, and they take their hot, fresh order. It’s that simple.

About Little Caesars® Pizza

Headquartered in Detroit, Michigan, Little Caesars® is the largest carryout-only pizza chain in the United States1. Founded in 1959 as a single, family-owned restaurant, Little Caesars® has become the third largest pizza chain in the world2 with stores in 24 countries and territories worldwide, including in each of the 50 U.S. states.

Known for its HOT-N-READY® pizza and famed Crazy Bread®, Little Caesars® has been named “Best Value in America” for eleven years in a row3. Little Caesars® products are made with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in the stores and sauce made from fresh-packed, vine-ripened California crushed tomatoes.

An exceptionally high growth company with more than 59 years of experience in the nearly $135 billion worldwide pizza industry, Little Caesars® is continually looking for franchisee candidates to join our team in markets around the world. In addition to providing the opportunity for entrepreneurial independence in a franchise system, Little Caesars® offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar®.

* Alaska and Hawaii may be priced higher.


1 Largest carry-out only pizza chain in the US – based on net number of stores in 2018
2 Third largest pizza chain in the world – based on net number of stores in 2018
3 “Highest Rated Chain – Value for the Money” based on a nationwide survey of national quick-service restaurant customers conducted by Sandelman & Associates, 2007–2017.

Digital images available upon request

For videos, photos, advertisements and more information about Little Caesars Pretzel Crust Pizza visit https://littlecaesars.com/en-us/contact-us/for-the-media/pretzel-crust/press-kit.