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For Immediate Release
November 10, 2016
CONTACT: Tina Orozco
Communications Manager
313-471-6649
[email protected]

LITTLE CAESARS® BEEFS UP ITS DEEP! DEEP!™ DISH PIZZA WITH MORE THAN SIX FEET OF MOUTHWATERING PEPPERONI

Innovative Pizza chain introduces first ever 8-corner deep dish with pepperoni and cheese-stuffed crust


Detroit Little Caesars, home of the $ 5 HOT-N-READY® and Detroit-style DEEP!DEEP!™ Dish, was the first quick-service restaurant to offer a deep dish pizza with a cheese stuffed crust. Now, Little Caesars is taking its crispy-on-the-bottom DEEP!DEEP!™ Dish crust to the next level by stuffing it with both pepperoni and cheese. Little Caesars first introduced a cheese stuffed crust deep dish pizza as a limited-time offer in March of 2016. After the promotion ended, Little Caesars received droves of requests from pizza-loving customers to bring it back, but this time, with a savory addition: pepperoni. Starting November 7, 2016, the Pepperoni Stuffed Crust DEEP!DEEP! Dish pizza will be available at all participating U.S. Little Caesars restaurants for a limited time.

“If you took all the pepperoni in the crust and topping the pizza and laid it end-to-end, it would be more than six feet of pepperoni,” said Edward Gleich, Senior Vice President of Global Marketing. “Combine that with the more than 3 ½ feet stuffed into the crust alone and you have a pizza powerhouse. This indulgent creation is perfect for pizza aficionados who can’t get enough of the quintessential pizza flavor combination.”

The Pepperoni Stuffed Crust DEEP!DEEP! Dish pizza is an 8-corner, large deep dish pizza
This pizza offering is an extension of Little Caesars popular Detroit-style DEEP!DEEP! Dish product – an 8-corner, large pizza featuring a crunchy crust with caramelized cheese edges and topped with pepperoni and cheese. A nod to Little Caesars hometown, the DEEP!DEEP! Dish pizza is a Detroit-style pizza — a rectangular pizza that gets its crispy-crunchy edge and chewy inside texture from baking in a custom metal pan coated with olive oil.

Digital images available upon request For video, photos, and more information about Pepperoni Stuffed Crust DEEP!DEEP! Dish pizza, visit www.LittleCaesars.com

About Little Caesars® Pizza

Headquartered in Detroit, Michigan, Little Caesars® is the largest carryout-only pizza chain in the United States1. Founded in 1959 as a single, family-owned restaurant, Little Caesars® has become the third largest pizza chain in the world2 with stores in 24 countries and territories worldwide, including in each of the 50 U.S. states.

Known for its HOT-N-READY® pizza and famed Crazy Bread®, Little Caesars® has been named “Best Value in America” for eleven years in a row3. Little Caesars® products are made with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in the stores and sauce made from fresh-packed, vine-ripened California crushed tomatoes.

An exceptionally high growth company with more than 59 years of experience in the nearly $135 billion worldwide pizza industry, Little Caesars® is continually looking for franchisee candidates to join our team in markets around the world. In addition to providing the opportunity for entrepreneurial independence in a franchise system, Little Caesars® offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar®.

* Alaska and Hawaii may be priced higher.


1 Largest carry-out only pizza chain in the US – based on net number of stores in 2018
2 Third largest pizza chain in the world – based on net number of stores in 2018
3 “Highest Rated Chain – Value for the Money” based on a nationwide survey of national quick-service restaurant customers conducted by Sandelman & Associates, 2007–2017.