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For Immediate Release
August 25, 2016
CONTACT: Tina Orozco
Communications Manager
313-471-6649
[email protected]

LITTLE CAESARS PIZZA TO GIVE AMERICA FREE LUNCH IF CHASE ELLIOTT WINS IN DOVER

Free $5 Lunch Combo if Chase Elliott Wins on October 2nd


Detroit With the racing season in full swing, Little Caesars is offering America a free lunch if fan favorite and Sprint Cup Series rookie of the year contender Chase Elliott claims a victory in Dover, DE on October 2nd. If Elliott wins the October 2nd race, Little Caesars will give away one free $5 HOT-N-READY® Lunch Combo, featuring a 20 oz. Mountain Dew ®, to every customer who comes into a participating store and mentions this offer at the check-out counter, between 11:30 a.m. and 1:00 p.m. (local time) on October 11th, 2016, in accordance with the offer details.

“We know race fans have the need for speed, and that’s why we’re offering this opportunity to get the fastest lunch in town,” said Ed Gleich, Senior Vice President of Global Marketing for Little Caesars. “And, if Chase Elliott doesn’t make it to Victory Lane at the Monster Mile, fans can still catch a great deal at Little Caesars with our high quality, HOT-N-READY Lunch Combo for just $5 plus tax. Either way, customers win!”

Available at participating restaurants nationwide, the Little Caesars HOT-N-READY Lunch Combo includes a satisfying portion of four Detroit-style DEEP!DEEP!™ Dish pepperoni pizza slices and a 20-ounce Pepsi product for $5 (plus tax), all served HOT-N-READY. No calling, waiting or online ordering necessary. Customers simply go to their Little Caesars store, and fresh pizzas are ready to carry out.

Available at participating restaurants nationwide, the Little Caesars HOT-N-READY Lunch Combo includes a satisfying portion of four Detroit-style DEEP!DEEP!™ Dish pepperoni pizza slices and a 20-ounce Pepsi product for $5 (plus tax), all served HOT-N-READY. No calling, waiting or online ordering necessary. Customers simply go to their Little Caesars store, and fresh pizzas are ready to carry out.

At the October 2nd race, Elliott’s No. 24 car will have a fresh new paint scheme, featuring Little Caesars on the back panel.

Offer Details:

  • If Chase Elliott wins the race on October 2nd, Little Caesars will give away one free $5 HOT-N-READY Lunch Combo to every customer who comes into a participating store and mentions this offer at the check-out counter, between 11:30 a.m. and 1:00 p.m. (local time) (while supplies last) on October 11th, 2016.
  • Limited to one $5 HOT-N-READY Lunch Combo, per family. (Defined as parents, children, siblings, and spouse).
  • Valid only on October 11th, 2016 between 11:30 a.m. and 1:00 p.m. (local time) or while supplies last. Must be ordered during this time period.
  • Valid at participating stores in the 50 United States and D.C.
  • No purchase is necessary.
  • Little Caesars is under no obligation to give away the free $5 HOT-N-READY Lunch Combo unless Chase Elliott wins on October 2nd 2016.
About Little Caesars® Pizza

Headquartered in Detroit, Michigan, Little Caesars® is the largest carryout-only pizza chain in the United States1. Founded in 1959 as a single, family-owned restaurant, Little Caesars® has become the third largest pizza chain in the world2 with stores in 24 countries and territories worldwide, including in each of the 50 U.S. states.

Known for its HOT-N-READY® pizza and famed Crazy Bread®, Little Caesars® has been named “Best Value in America” for eleven years in a row3. Little Caesars® products are made with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in the stores and sauce made from fresh-packed, vine-ripened California crushed tomatoes.

An exceptionally high growth company with more than 59 years of experience in the nearly $135 billion worldwide pizza industry, Little Caesars® is continually looking for franchisee candidates to join our team in markets around the world. In addition to providing the opportunity for entrepreneurial independence in a franchise system, Little Caesars® offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar®.

* Alaska and Hawaii may be priced higher.


1 Largest carry-out only pizza chain in the US – based on net number of stores in 2018
2 Third largest pizza chain in the world – based on net number of stores in 2018
3 “Highest Rated Chain – Value for the Money” based on a nationwide survey of national quick-service restaurant customers conducted by Sandelman & Associates, 2007–2017.