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For Immediate Release
March 18, 2019
CONTACT: Jill Proctor
Communications Manager
313-471-6792
[email protected]

LITTLE CAESARS® ANNOUNCES RETURN OF BACON WRAPPED DEEP!DEEP!™ DISH PIZZA WITH EARLY ACCESS FOR CUSTOMERS ORDERING ON LITTLE CAESARS APP

Online and App Customers to Get Early Access to Pizza Made with over 3 ½ Feet of Bacon


DETROIT — Little Caesars® Pizza is bringing back its beloved Bacon Wrapped DEEP!DEEP!™ Dish pizza to its U.S. restaurants to satisfy even the most passionate bacon fans. Bacon lovers who download the Little Caesars app or order online can get early access to the product on March 18. Then, starting March 21, the Bacon Wrapped DEEP!DEEP! Dish pizza will be available as an item to walk-in customers from 4-8 P.M., or all day, every day by request at U.S. Little Caesars restaurants for a limited time.

The Bacon Wrapped DEEP!DEEP! Dish pizza is an 8-corner deep dish pizza wrapped in a wall of over 3 ½ feet of whole strips of thick-cut, crispy bacon, and then topped with pepperoni and even more delicious pieces of smoky, crumbled savory bacon decadence. This pizza offering is an extension of Little Caesars popular Detroit-style DEEP!DEEP! Dish product – an 8-corner, large pizza featuring a crunchy crust with caramelized cheese edges and topped with pepperoni and cheese. A nod to Little Caesars hometown, the DEEP!DEEP! Dish pizza is a Detroit-style pizza — a rectangular pizza that gets its crispy-crunchy edge and chewy inside texture from baking in a custom metal pan.

“It’s no surprise that customers emphatically asked us to bring back the bacon,” said Ed Gleich, Senior Vice President of Global Marketing for Little Caesars, “and we’re very excited to offer early access to customers who have downloaded our Little Caesars app, which is really easy and fun to use.”

Customers who order the Bacon Wrapped DEEP!DEEP! Dish pizza via the Little Caesars app or online will be able to get their pizza using Pizza Portal® Pickup, a heated self-serve mobile order pickup station located in participating U.S. Little Caesars stores nationwide.

Of course, the $5 HOT-N-READY® classic, a large 14” pepperoni or cheese pizza, and the $8 DEEP!DEEP! Dish continue to be available at every store, every day. No need to call ahead, no need to wait. In addition to convenience, Little Caesars Pizza was named the “Best Value in America” for the past twelve years.*

About Little Caesars® Pizza

Headquartered in Detroit, Michigan, Little Caesars was founded in 1959 as a single, family-owned restaurant. Today, Little Caesars is the largest carryout-only pizza chain in the United States and the third largest pizza chain in the world, with stores in each of the 50 states and 24 countries and territories around the world.

Known for its HOT-N-READY® pizza and famed Crazy Bread®, Little Caesars has been named “Best Value in America” for the past twelve years (based on nationwide survey of national quick service restaurant customers conducted by Sandelman & Associates - 2007-2018 entitled “Highest Rated Chain – Value for the Money”). Little Caesars products are made with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese and sauce made from fresh-packed, vine-ripened California crushed tomatoes.

An exceptionally high growth company with 60 years of experience in the $145 billion worldwide pizza industry, Little Caesars is continually looking for franchisee candidates to join our team in markets around the world. In addition to providing the opportunity for entrepreneurial independence in a franchise system, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.