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For Immediate Release
June 29, 2015
CONTACT: Tina Orozco
Communications Manager
313-471-6649
[email protected]

LITTLE CAESARS BRINGS BACK SOFT PRETZEL CRUST PIZZA BY POPULAR DEMAND AND INTRODUCES SPINOFF

New CHEESE-N-PRETZEL DIPPERS Join the Return of Fan Favorite


Detroit Little Caesars Pizza, the largest carryout-only pizza chain in the world and home of the $5 HOT-N-READY® pizza, is bringing back its much loved Soft Pretzel Crust Pepperoni Pizza to its U.S. restaurants once again following requests by customers. This time, customers can get their soft pretzel fix from the pizza or from the new CHEESE-N-PRETZEL DIPPERS. From June 29, 2015 to August 30, 2015, the Soft Pretzel Crust Pepperoni Pizza and CHEESE-N-PRETZEL DIPPERS will be available at all U.S. Little Caesars restaurants. They will be HOT-N-READY® every day from 4-8 p.m.

When first introduced last fall, the Soft Pretzel Crust Pepperoni Pizza was scheduled to be available from September 1 - October 26, 2014, but was extended twice through the end of February due to demand. After Little Caesars removed the pretzel pizza from its menu in February, it was inundated on social media and with phone calls, emails, and even online petitions by pretzel-loving customers.

"The Soft Pretzel Crust Pepperoni Pizza has an enthusiastic fan base," said Ed Gleich, Senior Vice President of Global Marketing for Little Caesars. "We’re grateful for the response, which most definitely contributed to our decision to bring back the pizza and introduce the new CHEESE-N-PRETZEL DIPPERS nationwide.”

Little Caesars new CHEESE-N-PRETZEL DIPPERS are 16 savory pieces of buttery, salty, toasted, soft pretzel bites served with a side of warm, creamy cheddar cheese dip, all for just $3.49. The Soft Pretzel Crust Pepperoni Pizza is a large specialty pizza that starts with a flavorful, buttery, soft pretzel crust made fresh daily in store. It is topped with creamy cheddar cheese sauce, a blend of 100% real cheese, and pepperoni, and then finished with an irresistible four-cheese gourmet blend of Asiago, Fontina, Parmesan, and White Cheddar cheese, for just $7. Only Little Caesars offers a mouthwatering, premium pretzel crust pizza and pretzel dippers at a tremendous value, with no calling, waiting or online ordering hassle required, thanks to the convenience of HOT-N-READY.

Legacy of Innovation
Little Caesars has a long history of innovation including pioneering a two-for-one pizza deal later known as Pizza!Pizza!®, introducing the revolutionary $5 HOT-N-READY concept, inventing a conveyor oven specially designed to bake pizza, and creating unique products like Crazy Bread®. More recently, Little Caesars was also the first national chain to introduce Detroit-style deep dish pizza (DEEP!DEEP! Dish), a pretzel crust pizza, and a bacon wrapped pizza to its menu nationwide.

Digital images available upon request
For videos, photos, advertisements and more information about Little Caesars Soft Pretzel Crust Pepperoni Pizza and CHEESE-N-PRETZEL DIPPERS, visit www.LittleCaesars.com

About Little Caesars® Pizza

Headquartered in Detroit, Michigan, Little Caesars was founded in 1959 as a single, family-owned restaurant. Today, Little Caesars is the largest carryout-only pizza chain in the United States and the third largest pizza chain in the world, with stores in each of the 50 states and 24 countries and territories around the world.

Known for its HOT-N-READY® pizza and famed Crazy Bread®, Little Caesars has been named “Best Value in America” for the past twelve years (based on nationwide survey of national quick service restaurant customers conducted by Sandelman & Associates - 2007-2018 entitled “Highest Rated Chain – Value for the Money”). Little Caesars products are made with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese and sauce made from fresh-packed, vine-ripened California crushed tomatoes.

An exceptionally high growth company with 60 years of experience in the $145 billion worldwide pizza industry, Little Caesars is continually looking for franchisee candidates to join our team in markets around the world. In addition to providing the opportunity for entrepreneurial independence in a franchise system, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.