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For Immediate Release
November 10, 2016
CONTACT: Tina Orozco
Communications Manager
313-471-6649
[email protected]

LITTLE CAESARS® BEEFS UP ITS DEEP! DEEP!™ DISH PIZZA WITH MORE THAN SIX FEET OF MOUTHWATERING PEPPERONI

Innovative Pizza chain introduces first ever 8-corner deep dish with pepperoni and cheese-stuffed crust


Detroit Little Caesars, home of the $ 5 HOT-N-READY® and Detroit-style DEEP!DEEP!™ Dish, was the first quick-service restaurant to offer a deep dish pizza with a cheese stuffed crust. Now, Little Caesars is taking its crispy-on-the-bottom DEEP!DEEP!™ Dish crust to the next level by stuffing it with both pepperoni and cheese. Little Caesars first introduced a cheese stuffed crust deep dish pizza as a limited-time offer in March of 2016. After the promotion ended, Little Caesars received droves of requests from pizza-loving customers to bring it back, but this time, with a savory addition: pepperoni. Starting November 7, 2016, the Pepperoni Stuffed Crust DEEP!DEEP! Dish pizza will be available at all participating U.S. Little Caesars restaurants for a limited time.

“If you took all the pepperoni in the crust and topping the pizza and laid it end-to-end, it would be more than six feet of pepperoni,” said Edward Gleich, Senior Vice President of Global Marketing. “Combine that with the more than 3 ½ feet stuffed into the crust alone and you have a pizza powerhouse. This indulgent creation is perfect for pizza aficionados who can’t get enough of the quintessential pizza flavor combination.”

The Pepperoni Stuffed Crust DEEP!DEEP! Dish pizza is an 8-corner, large deep dish pizza
This pizza offering is an extension of Little Caesars popular Detroit-style DEEP!DEEP! Dish product – an 8-corner, large pizza featuring a crunchy crust with caramelized cheese edges and topped with pepperoni and cheese. A nod to Little Caesars hometown, the DEEP!DEEP! Dish pizza is a Detroit-style pizza — a rectangular pizza that gets its crispy-crunchy edge and chewy inside texture from baking in a custom metal pan coated with olive oil.

Digital images available upon request For video, photos, and more information about Pepperoni Stuffed Crust DEEP!DEEP! Dish pizza, visit www.LittleCaesars.com

About Little Caesars® Pizza

Headquartered in Detroit, Michigan, Little Caesars was founded in 1959 as a single, family-owned restaurant. Today, Little Caesars is the largest carryout-only pizza chain in the United States and the third largest pizza chain in the world, with stores in each of the 50 states and 24 countries and territories around the world.

Known for its HOT-N-READY® pizza and famed Crazy Bread®, Little Caesars has been named “Best Value in America” for the past twelve years (based on nationwide survey of national quick service restaurant customers conducted by Sandelman & Associates - 2007-2018 entitled “Highest Rated Chain – Value for the Money”).* Little Caesars products are made with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese and sauce made from fresh-packed, vine-ripened California crushed tomatoes.

An exceptionally high growth company with nearly 60 years of experience in the $145 billion worldwide pizza industry, Little Caesars is continually looking for franchisee candidates to join our team in markets around the world. In addition to providing the opportunity for entrepreneurial independence in a franchise system, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.