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For Immediate Release
October 22, 2018
CONTACT: Tina Orozco
Communications Director
313-471-6649
[email protected]

LITTLE CAESARS® ADDS THIN CRUST PEPPERONI PIZZA TO NATIONWIDE* MENU FOR FIRST TIME

NEW $6 Thin Crust Pepperoni Pizza Available for a Limited Time


Detroit -- Little Caesars, the home of HOT-N-READY® pizza, is launching a new mouthwatering pizza creation that will have you asking, “How does such a thin crust withstand the weight of all those toppings?” The Thin Crust Pepperoni Pizza is a large pizza that starts with a crispy, flaky, thin crust, topped with sauce made from fresh-packed, vine-ripened California crushed tomatoes, covered from edge-to-edge with mozzarella and Muenster cheese, and loaded with a generous portion of pepperoni. Thin Crust Pepperoni Pizza is available nationwide for a limited time for only $6 plus applicable tax at participating locations.

“This is thin crust pizza done Little Caesars style,” said Ed Gleich, Senior Vice President of Global Marketing for Little Caesars. “The abundant toppings go all the way to the edge, and then the pizza is party cut so every bite is an explosion of pizza taste. The crust may be thin, but the pizza is big on toppings and flavor. And of course, this pizza variety has our unwavering focus on value, quality and convenience.”

Starting October 29, the Thin Crust Pepperoni Pizza is available HOT-N-READY from 4:00-8:00 p.m.  Customers can also order ahead and pre-pay via the Little Caesars app, then conveniently collect the order using Pizza Portal pickup (Little Caesars, heated, self-service mobile order pickup station).  

Customers just place an order and pre-pay via the Little Caesars app. The app will notify customers when the order is ready. When customers arrive at the store, their order is ready for them to pick up so that they can go directly to Pizza Portal pickup and input a 3-digit pin or scan a QR code. Then, the door on the secured compartment opens, and they take their hot, fresh order. It’s that simple.

Digital images available upon request

 

*Thin Crust Pepperoni Pizza, Pizza Portal pickup, and the Little Caesars Mobile App are available in participating U.S. Little Caesars locations.

About Little Caesars® Pizza

Headquartered in Detroit, Michigan, Little Caesars® is the largest carryout-only pizza chain in the United States1. Founded in 1959 as a single, family-owned restaurant, Little Caesars® has become the third largest pizza chain in the world2 with stores in 24 countries and territories worldwide, including in each of the 50 U.S. states.

Known for its HOT-N-READY® pizza and famed Crazy Bread®, Little Caesars® has been named “Best Value in America” for eleven years in a row3. Little Caesars® products are made with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in the stores and sauce made from fresh-packed, vine-ripened California crushed tomatoes.

An exceptionally high growth company with more than 59 years of experience in the nearly $135 billion worldwide pizza industry, Little Caesars® is continually looking for franchisee candidates to join our team in markets around the world. In addition to providing the opportunity for entrepreneurial independence in a franchise system, Little Caesars® offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar®.

* Alaska and Hawaii may be priced higher.


1 Largest carry-out only pizza chain in the US – based on net number of stores in 2018
2 Third largest pizza chain in the world – based on net number of stores in 2018
3 “Highest Rated Chain – Value for the Money” based on a nationwide survey of national quick-service restaurant customers conducted by Sandelman & Associates, 2007–2017.