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For Immediate Release
August 01, 2016
CONTACT: Jill Proctor
Communications Manager
313-471-6792
[email protected]

LITTLE CAESARS BRINGS BACK “BOX SET” PAIRING FAMOUS DEEP!DEEP! ™ DISH PIZZA AND DELICIOUS ITALIAN CHEESE BREAD AT NEW LOWER PRICE

Convenient Best-of-Both-Worlds Combo Now Available for Just $8.


Detroit Little Caesars Pizza, the fastest growing pizza chain in America* and home of the $5 HOT-N-READY® pizza, is bringing back its popular Box Set, which combines two customer favorites –DEEP!DEEP! Dish Pizza and Italian Cheese Bread – in one box, now at a lower price. The mouthwatering dinner box is available for $8 and comes with four hearty slices of classic pepperoni DEEP!DEEP! Dish pizza, paired alongside 10 delectable pieces of deep dish style Italian Cheese Bread topped with garlic spread, flavorful Italian herbs and spices, and complete with a side of Crazy Sauce® for dipping. Starting August 1, the $8 Box Set will be available for a limited time at Little Caesars restaurants nationwide for only $8 plus tax where applicable, at participating locations.

“We’re bringing back the box set because people loved it, but we’re bringing the price down even lower,” said Ed Gleich, Senior Vice President of Global Marketing for Little Caesars. “For just $8, customers don’t have to choose between our famous DEEP!DEEP! Dish pizza and our delicious Italian Cheese Bread. They can have both, plus a zesty side of Crazy Sauce.”

Inside the $8 Box Set, customers will find two signature favorites: DEEP!DEEP! Dish pizza and Italian Cheese Bread. Baked in a deep dish pan, Italian Cheese Bread is freshly baked bread with a crispy edge covered with melted cheeses and garlic sauce, and topped with Italian spices. It’s the perfect complement to DEEP!DEEP! Dish pizza. A nod to Little Caesars hometown, the DEEP!DEEP! Dish pizza is a Detroit-style, rectangular pizza that gets its crispy-crunchy edge and chewy inside texture from baking in a custom metal pan coated with olive oil. Styled after the assembly line trays first used to make deep dish pizza in the Motor City years ago, Little Caesars modern adaptation of this pan is made in the USA exclusively for the pizza chain and is designed to deliver the same Detroit-style crunch.

About Little Caesars® Pizza

Headquartered in Detroit, Michigan, Little Caesars® is the largest carryout-only pizza chain in the United States1. Founded in 1959 as a single, family-owned restaurant, Little Caesars® has become the third largest pizza chain in the world2 with stores in 24 countries and territories worldwide, including in each of the 50 U.S. states.

Known for its HOT-N-READY® pizza and famed Crazy Bread®, Little Caesars® has been named “Best Value in America” for eleven years in a row3. Little Caesars® products are made with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in the stores and sauce made from fresh-packed, vine-ripened California crushed tomatoes.

An exceptionally high growth company with more than 59 years of experience in the nearly $135 billion worldwide pizza industry, Little Caesars® is continually looking for franchisee candidates to join our team in markets around the world. In addition to providing the opportunity for entrepreneurial independence in a franchise system, Little Caesars® offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar®.

* Alaska and Hawaii may be priced higher.


1 Largest carry-out only pizza chain in the US – based on net number of stores in 2018
2 Third largest pizza chain in the world – based on net number of stores in 2018
3 “Highest Rated Chain – Value for the Money” based on a nationwide survey of national quick-service restaurant customers conducted by Sandelman & Associates, 2007–2017.