North Fry Road Little Caesars Store and Employees Win over $125,000 in prizes!
Two Camaros, Electronics, Pepsi and Cash!
KATY, Texas — A typical Friday afternoon turned into an extravaganza for employees at the Little Caesars store at 2344 N. Fry Road on Friday, September 20. That’s when representatives from Little Caesars and PepsiCo arrived to unexpectedly give automobiles, electronics and cash to unsuspecting but delighted store employees. The Katy Little Caesars location won the gifts as part of a Little Caesars/PepsiCo-sponsored contest held among eligible Little Caesars stores nationwide.
Store manager Jose Moreno and front counter greeter Carmen Insignares each were potential winners of a Little Caesars customized Camaro SS automobile and front counter greeter Gabriel Manrique, Jr. was the potential winner of a deluxe electronic prize package valued at more than $6,000. The remaining 25 colleagues at the store each potentially won a $500 cash card. To complete the store’s winnings, PepsiCo will supply the location with 20,000 2-liter Pepsi products. All winners are “potential” until they sign eligibility affidavits.
To pull off this unprecedented surprise celebration, employees were told that corporate representatives would be visiting their store during the afternoon to evaluate its operations and engage in an “employee appreciation” activity. A Pepsi promotion and a remote radio broadcast would also take place at the store that afternoon to generate excitement around the event. After employees arrived for the mid-afternoon meeting, the representatives announced they were the potential winners of the national contest and presented them with their prizes. A loaner Chevy Camaro SS from Mac Haik Chevy “stood-in” for the two customized 2013 Chevy Camaro SS vehicles Little Caesars will ship to the potential winners. Colleagues also enjoyed Pepsi products and music provided by a local radio station.
“I’m very happy for the employees at our Fry Road store, who deserve this recognition,” said Little Caesars Senior Vice President of Global Marketing Ed Gleich. “They work hard, deliver great results and are extremely customer-focused,” he said. “We’re very pleased that our partners at PepsiCo could help make this possible and Katy should be proud that one of its own has been recognized with this honor.”
“Little Caesars is an important business partner of ours and we’re delighted to team up with them to sponsor this event,” said Paul DeSantis, Sr. Director PepsiCo Foodservice. “Little Caesars and Pepsi are two outstanding brands that become even stronger when we work together.”
Winners were selected in random drawings among all eligible entries. The prizes, drawing and prize fulfillment was administered and conducted by an independent, 3rd party judging organization.
Digital Photography and B-Roll for this Story
Digital photography and b-roll is available to accompany this story. Please visit:
PHOTOS & B-ROLL: http://www.littlecaesars.com/MediaKit/Houston.aspx
About LittleCaesars Pizza
Little Caesars Pizza, known for its HOT-N-READY® pizza and famed Crazy Bread®, is the largest carry-out pizza chain in America and the fastest growing pizza chain in the world.* Named “Best Value in America”** for the sixth year in a row, Little Caesars products are made with quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese, dough made fresh daily in the stores and sauce made from fresh California vine-ripened tomatoes.
For franchisee candidates, Little Caesars is rapidly expanding in prime markets including internationally, providing an opportunity for independence in a franchise system. In addition, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.
Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant in Garden City, Michigan in 1959. In addition to Little Caesars Pizza, Michael and Marian Ilitch’s companies in the food, sports and entertainment industries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, Blue Line Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.
For more information about Little Caesars, visit www.LittleCaesars.com or call 1-800-553-5776.
*Fastest growing pizza chain in the world – based on net number of stores added 2008-2012.
** “Highest-Rated Chain – Value for the Money” based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates,2007- 2012.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit